Tuesday, February 12, 2008

Tong Tong Chiang!

2008 Updates

Late HAPPY NEW YEAR WISHES to all!

First of all, we would like to apologise for the inactivity. We have been pretty busy for the past two months. Anyway, here are some of the updates/latest events from MAA.

Megan Ads Annual Dinner at G Hotel.


Farewell for Drey & Meng

All the best to you both! Love you!
(*noticed that we were all in PINK!)







Thursday, October 25, 2007

Welcome Debbie


Everyone say hi to Debbie Wong - the latest oddjob to join the ranks at Megan Ads.

Welcome to our new AE. Still oblivious to the horrors. Still perky, chirpy and full of ideas.

Wednesday, September 26, 2007

It's Megan Ads

Since the beginning, most people have pronounced our company's name wrong.
Actually, til' today, some people just don't get it.

"Mega Ads", "Megar Ards"
funny, funny names lah.. *terriblela*
one even asked if it was Baskin Robbins?!
where got connection?

Now, about 2 years ago,
there was one person who called and asked if it was Mega Ass!
Poor Meng, flabbergasted, blanked out for a good few seconds
before shouting MEGAN ADS! MEGAN ADS!
*slams phone down*

The company is named after the bosses daughter Megan.
and Ad as in Advertising-lah.
So try not to get it wrong ya.

Kesian Megan nee..
Imagine growing up with people mis-pronouncing your name.
Quite the traumatizing.

So now you knows.

Have a good evening. Cheers!

Monday, September 24, 2007

You wanna what?

How do you think your agency can help us solidify our market position?

How do you see your agency contributing to our growth?

Do you have any breakthrough ideas which are which will help us achieve our brand objectives.?

Any one of these questions was what I expected for my first meeting today. Instead it was ...

"I wanna new design for the price tag."

No offence. But aren't there other pressing matters which we should worry about.

In all honesty, I did try to explain what an advertising agency does. Well I did create that conversational opportunity for the client to ask. In case she had no idea. Well, I don't know. The lights were on, but there's nobody home. Three cans short of a six pack. Not the brightest bulb on the Xmas tree...and all that.

Wonder what the rest of the week will be like?

Small Fish in a Big Ocean

The thing about advertising in Malaysia is that it - the agencies - have tremendous amount of talent and skill. In terms of execution and presentation was never in doubt. But sadly, it lacks the "daring" factor. No one dares to challenge, to break the norm. Simply put, they clients are too chicken shit to invest in an idea. An original idea. It's always about trying to emulate your competitors by imitating their concepts, campaigns and even their artistic direction.

Take telcos for instance. The big 3: Maxis, Celcom and DiGi. Now, correct me if I am wrong, the back of your head must have sang the 'I Will Follow You' theme secretly, or a visual of the creepy, yet goofy looking yellow man must have popped out somewhere. Now why is that? Simple.

Because it was daring. It was original. It was simply very light, entertaining and memorable. You do know they (DiGi) suck horribly in terms of coverage compared to Maxis. But yet, people fancy DiGi these days. Celcom ads are just simply glorifying mediocricy. A dumb blond ad. Beautiful, but ultimately forgetable. The classic splashing the cash blindly. If they had invested more time in original ideas, they would have gone further.

Maxis ads are just plain boring. But sadly, they do have the best coverage. Tarik harga mentality.

Haih, why can't clients have faith in us?